A Code is the familiar and predictable forms and techniques used by the media to communicate certain ideas or to convey a desired impression. Technical codes include camera angles, sound, and lighting. Symbolic codes include the language, dress, and actions of characters. The written and audio codes, including the music and soundtrack come under both of these 2 categories.
Conventions are patterns of codes that are put together to show its intentions. For example, in a western style film, the technical codes and the symbolic codes would both portray the western theme by covering the camera angles, lighting and dress code and such.
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